Everybody loves the Xbox 360, but with the holiday shopping season right around the corner, Xbox called on Parliament to make sure the love candle was burning full and bright. We were tasked with creating a targeted mailer that would be sent to key members of online, print, and television media to inspire them to generate a little buzz around Xbox 360's unrivaled library of more than 800 games, new social entertainment options, and affordable price.
Playing off of Xbox 360's tagline, More Fun Time, we created the fictional Dr. Seymour Funtime and transformed the mailer into a breakthrough report of case studies and tests that reveal the power of Xbox 360 to cure boredom on a global scale. Through three helpless patients, a hilarious quiz and a home diagnosti-kit, the report reinforced the message of games, entertainment, and value. Most importantly, the mailer gave Xbox 360 the attention it deserved heading into the holidays.