We all know it's good to recycle, but New York based eco-company Recyclebank is so passionate about recycling that they'll reward you for the amount of items you put out on the curb each week. We are big believers of the work they do in neighborhoods throughout the country, and were excited to partner with them in delivering The Cycle, an interactive website dedicated to exploring the single stream recycling process.
Our designers rolled up their sleeves and took a hands-on approach to the creative process by visiting different material recovery facilities to find out how each material is separated and reformed into new products. We put this information into an easy-to-digest animated story that explains the process through the use of engaging visuals like giant eyeballs and bubbling cauldrons. To promote further discovery, the audience is invited to interact with features in the site that capture their interest. The result is a website that educates and inspires people to participate in environmentally virtuous activities, and we're excited to report The Cycle has been honored by several industry awards and publications. Thanks to companies like Recyclebank, we can all lessen our impact on the planet right in our own neighborhoods.