Nausea and vomiting are hardly topics of a stimulating conversation, but that’s exactly the discussion we were asked to inspire when we partnered with GSW Worldwide to create Woozy World. Intended for healthcare professionals, Woozy World is an interactive website intended for patient education about post operative nausea and vomiting (PONV).
Parliament was tasked with designing and illustrating the fictional world that serves up information on PONV through participation in games and activities. Using the concept of an amusement park, we delivered an environment in stark contrast to the sterile white walls of hospital rooms where healthcare professionals spend the bulk of their time. Each element in Woozy World carried it's own visual theme that was reinforced by the use of strong messaging. The end product gave the client the publicity it needed, and we’re proud to say we took home a few industry awards as well.