Fox Factory

Not the TV network. Or the woodland creature. We’re talking about the all-adrenaline-all-the-time Fox company that makes kicks-ass suspension for everything that hits bumps at unsafe speeds. Started by two brothers in the 70’s, Fox has developed an extensive family tree that features the top brands in mountain biking, motocross, off-roading, and snowmobiling.

Show them some love at ridefox.com

Alignment
Positioning
Identity
Concepting
Graphic Design
Visual Language
Voice & Tone
Messaging
Standards

Fox Factory case studies —

Marzocchi

Brand Platform & Identity

Going full-send with this once-and-again-great brand.

Race Face

Peddling high end wheels

Spreading the word about the sickest hoops on the planet.

Marzocchi

Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.

Race Face

Spreading the word about the sickest hoops on the planet.

Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.