Complex businesses.
Critical moments.
Clear outcomes.

We help leadership teams turn complex change into clear, credible positioning—so organizations can move faster, make better decisions, and go to market with confidence.

Rainier Beer
Setting up Rainier’s brand foundation for the next 100 years.

Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.
Case study Rainier Beer videos
Rivian
Kicking the tires on Rivian’s brand platform and messaging system.

Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.
Case study Rivian videos
Wyld
Taking cannabis edibles to an all new high.

Wyld currently sits atop the gummy throne as the nation’s most popular brand of cannabis edibles. They asked us to build positioning playbooks for Wyld and its parent company as they race toward national expansion and inevitable world domination.
Case study Wyld videos
Shifted
Building a strong brand in a vast sea of sameness.

Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Case study Shifted videos
Race Face
Spreading the word about the sickest hoops on the planet.

Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.
Case study
Marzocchi
Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.
Case study Marzocchi videos
Killian Pacific
Redefining a neighborhood in Portland’s Central Eastside.

Killian Pacific had a vision for completely revitalizing Portland’s Central Eastside Industrial District. With three incredibly cool properties already built and two more in development, they enlisted our help to bring it all together into one super-tight megabrand system. Welcome to the Electric Blocks.
Case study
OMI
Shaping the future of electromechanical innovation.

OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.
Case study OMI videos
Fox Factory
Launching a new category of suspension.

Fox is used to being at the front of the pack, and their first-to-market e-mountain bike suspension was no exception. We worked with their product and marketing teams to remind people that after almost 50 years of smoothing out bumps at high speeds, no one is better equipped to master e-mtb suspension than Fox.
Case study Fox Factory videos
Prometheus
Creating a home base for the eccentric world traveler.

What does a luxury apartment building have in common with an explorer, a poet, an artist, and a pioneer? They’re all named Raleigh. Prometheus’ most ambitious PDX project yet, the Raleigh Slabtown brings old-fashioned eccentric styling to fancy new digs, and we provided the identity, the messaging, and the brand.
Case study
Rainier Beer
Setting up Rainier’s brand foundation for the next 100 years.

Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.
Case study Rainier Beer videos
Rivian
Kicking the tires on Rivian’s brand platform and messaging system.

Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.
Case study Rivian videos
Wyld
Taking cannabis edibles to an all new high.

Wyld currently sits atop the gummy throne as the nation’s most popular brand of cannabis edibles. They asked us to build positioning playbooks for Wyld and its parent company as they race toward national expansion and inevitable world domination.
Case study Wyld videos
Shifted
Building a strong brand in a vast sea of sameness.

Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Case study Shifted videos
Race Face
Spreading the word about the sickest hoops on the planet.

Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.
Case study
Marzocchi
Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.
Case study Marzocchi videos
Killian Pacific
Redefining a neighborhood in Portland’s Central Eastside.

Killian Pacific had a vision for completely revitalizing Portland’s Central Eastside Industrial District. With three incredibly cool properties already built and two more in development, they enlisted our help to bring it all together into one super-tight megabrand system. Welcome to the Electric Blocks.
Case study
OMI
Shaping the future of electromechanical innovation.

OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.
Case study OMI videos
Fox Factory
Launching a new category of suspension.

Fox is used to being at the front of the pack, and their first-to-market e-mountain bike suspension was no exception. We worked with their product and marketing teams to remind people that after almost 50 years of smoothing out bumps at high speeds, no one is better equipped to master e-mtb suspension than Fox.
Case study Fox Factory videos
Prometheus
Creating a home base for the eccentric world traveler.

What does a luxury apartment building have in common with an explorer, a poet, an artist, and a pioneer? They’re all named Raleigh. Prometheus’ most ambitious PDX project yet, the Raleigh Slabtown brings old-fashioned eccentric styling to fancy new digs, and we provided the identity, the messaging, and the brand.
Case study
Rainier Beer
Setting up Rainier’s brand foundation for the next 100 years.

Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.
Case study Rainier Beer videos
Rivian
Kicking the tires on Rivian’s brand platform and messaging system.

Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.
Case study Rivian videos
Wyld
Taking cannabis edibles to an all new high.

Wyld currently sits atop the gummy throne as the nation’s most popular brand of cannabis edibles. They asked us to build positioning playbooks for Wyld and its parent company as they race toward national expansion and inevitable world domination.
Case study Wyld videos
Shifted
Building a strong brand in a vast sea of sameness.

Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Case study Shifted videos
Race Face
Spreading the word about the sickest hoops on the planet.

Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.
Case study
Marzocchi
Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.
Case study Marzocchi videos
Killian Pacific
Redefining a neighborhood in Portland’s Central Eastside.

Killian Pacific had a vision for completely revitalizing Portland’s Central Eastside Industrial District. With three incredibly cool properties already built and two more in development, they enlisted our help to bring it all together into one super-tight megabrand system. Welcome to the Electric Blocks.
Case study
OMI
Shaping the future of electromechanical innovation.

OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.
Case study OMI videos
Fox Factory
Launching a new category of suspension.

Fox is used to being at the front of the pack, and their first-to-market e-mountain bike suspension was no exception. We worked with their product and marketing teams to remind people that after almost 50 years of smoothing out bumps at high speeds, no one is better equipped to master e-mtb suspension than Fox.
Case study Fox Factory videos
Prometheus
Creating a home base for the eccentric world traveler.

What does a luxury apartment building have in common with an explorer, a poet, an artist, and a pioneer? They’re all named Raleigh. Prometheus’ most ambitious PDX project yet, the Raleigh Slabtown brings old-fashioned eccentric styling to fancy new digs, and we provided the identity, the messaging, and the brand.
Case study

Companies change.
We make them make sense.

At moments of change, clarity breaks down.

When companies go through acquisitions, leadership changes, or major market shifts, they often outgrow how they’re understood—inside the business and in the market.

What once made sense no longer holds. Alignment breaks down. Momentum slows. Decisions get harder. The market misunderstands the business.

We create clarity at the right level. Quickly.

We work directly with leadership teams to define what the business has become, align the organization around it, and express it in a way the market can understand—and believe.