Fox Factory

A fresh campaign to launch a new category of suspension.

Fox is used to being at the front of the pack, and their first-to-market e-mountain bike suspension was no exception. We worked with their product and marketing teams to remind people that after almost 50 years of smoothing out bumps at high speeds, no one is better equipped to master e-mtb suspension than Fox.

    Services

  • Concepting
  • Campaign
  • Art Direction
  • Graphic Design
  • Messaging
  • Visual Language

Parliament develops directional strategies, brand platforms, and creative executions for companies at critical inflection points.

What we do
Working with the team at Parliament has been awesome. They have been able to integrate seamlessly with our internal team, pushing our strategic thinking and delivering strong and differentiated creative that cuts through the clutter. I’ve been impressed with their agility and speed in delivering complex projects. I also really appreciate their collaborative approach and the thoughtful way they address feedback.
Marshall Rutman VP, Marketing Fox Factory

Inside the minds of a new breed of shredder

We pooled our collective mountain bike knowledge and leveraged our industry connections to gain insights into e-mtber—a fairly new and mysterious type of rider. From there, it was all about developing strategic, well-crafted ideas that work across a wide range of creative executions.

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Go big or go home

Great insights, like great riders, have legs for days. We went deep and wide to showcase how the Built Different concept could work all across the media map to get more butts in saddles, and more bikes specced out with Fox e-mtb suspension.

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Clicks

Awesomely annoying or annoyingly awesome? We made the banner ad that just keeps on giving.

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Years

Spend nearly five decades dialing in anything, and you’re bound to lead the pack.

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Of a kind

A purpose-built for e-mtb fork will always be better than a repurposed for e-mtb fork.

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Hot takes

Everyone has an opinion about e-bikes. Trust us. Even the pros (and they might surprise you).

Credit where it’s due.

Thanks to our friends at Fox for letting us help get the word out about e-bike suspension. We loved digging into your history and getting pumped about the future. Concept, copywriting, design, and visual language by Parliament. Photography & video produced by Fox.

What we do

Parliament develops directional strategies, brand platforms, and creative executions for companies at critical inflection points.

Learn more

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