Brand Platform & Identity

Rainier was enjoying a long run of go-to beer status in the northwest but the brand itself was kind of stuck on autopilot. As the company evolved, they needed some help getting to the root of what Rainier beer is all about, and then sharing it with the world.

Flying off the shelves

Rainier has undeniably great classic looks. We took their identity and gave it a little modern love which, we then carried through to a complete packaging system.

Go medium

Rainier has always been associated with low-key fun in the great outdoors. We understand that vibe completely and we're uniquely qualified to bring it to life throughout every touchpoint. Campfires and cannonballs anyone?

Fully integrated

Packaging, stickers, billboards, new products, coasters, special promotions, posters, even the pull tabs on the beer cans – we had our hands in everything, keeping it all consistent and on-brand.

Working Together

We have collaborated with Rainier for many years and many changes of the guard. Through it all, we've always remained their number one brand partner and the people they call at 10 p.m. on a Tuesday night when they have a wild new idea to kick around.

The Parliament team is smart, fun, great communicators, have particularly strong creative talent and brand building abilities. I recommend them highly.
Mike Scott Brand Manager Rainier Beer
1

Unexpected product

We didn't see Rainier Gin coming, but we're sure glad it did.

47.3k

Followers

That's a lot of good people digging the brand and digging the lifestyle.

244

Cans crushed

The launch party for the new brand at our studio left us with a very full recycling bin.

Credits

Thank you Rainier for trusting us with your beloved R and for letting us call it research every time we pop a gold top. Brand platform, identity, and packaging by Parliament. Packaging studio photography by Scott Snyder. Apparel design by Casual Industrees.

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