Marzocchi

When the rest of the mountain bike world was going with lighter, more finicky suspension, Marzocchi went the opposite direction. Monster forks, steel coils, insane travel, and an unheard of plushness. Their rebel tendencies and their rider-first approach has earned them the loyalty and respect of die-hards and dirtbags everywhere.

Show them some love at marzocchi.com

  • Alignment
  • Positioning
  • Identity
  • Graphic Design
  • Art Direction
  • Concepting
  • Campaigns
  • Voice & Tone
  • Messaging
  • Standards

Marzocchi case studies —
Marzocchi

Brand Platform & Identity

Going full-send with this once-and-again-great brand.

Marzocchi

Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.