Race Face

North Shore, Vancouver BC, 1993. Race Face hits the scene, bringing reliable hard-charging mountain bike components to the masses. Don’t let their laid-back, fun-loving Canadian charm fool you — these folks are ready to shred-y and have the scars to prove it. Year after year, they crank out gear that riders lust after.

Show them some love at raceface.com

Campaigns
Art Direction
Graphic Design
Messaging
Standards

Race Face case studies —

Race Face

Peddling high end wheels

Spreading the word about the sickest hoops on the planet.

Race Face

Spreading the word about the sickest hoops on the planet.

Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.