Is your brand strategy sharp enough?

Diagnostic Chris Erickson

CMOs and marketing leaders are almost always judged by the success of their deliverables. And if you fill that seat, you know that pressure is only magnified when your company is facing a critical inflection point. Your CEO has a vision, and it’s on you to execute. 

But if the brand strategy behind your deliverables is outdated, unclear, or just downright unrealistic, a new website or fresh campaign isn’t going to be enough to weather the storm. 

It’s time to take a step back and assess where your business is and where you want it to go. Then, you can determine if the strategies you have in place are going to get you there. Start by answering these questions honestly to determine the best way to handle your challenge.

Do you need a strategy vs deliverable?

Is your strategy dialed? Are you ready to get cranking on your next brand or marketing initiative, or do you need a directional strategy first?