Parliament
Brand transformation for companies
at critical inflection points
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  • Directional shifts
  • Portfolio definition
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Parliament
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Building a lasting presence

14
Dec
22

Parliament is preparing to partner with Prometheus Real Estate Group to support them in developing two impressive and unique properties in Seattle. The shared goal is to elevate Prometheus’ brand while crafting unique positioning strategies, identities, and names for these luxury apartments.

  • Portfolio definition

Refreshing beer delivery

16
Nov
22

Parliament and Rainier Beer will once again join forces to create graphic treatments for Rainier Beer’s fleet of trucks. These rolling advertisements will distribute the much-loved brew throughout the Northwest while also featuring the brand’s refreshing humor.

    Selling more fun with less hassle

    22
    Jul
    22

    West Marine, the go-to place for all things water and boat-related, has hired Parliament to kick off the boating season with a creative campaign and a new library of content for use across a variety of channels.

    • Preparing for scale
    • Ownership & CEO changes

    Engaging captive customers

    16
    Jun
    22

    A top-five financial institution has hired Parliament to create innovative digital content for their North American retail bank locations. The move comes as part of the bank's strategy to modernize its customer experience and educate clients through engaging and interactive content.

    • Brand awakening

    Packaging holiday cheer

    11
    Mar
    22

    Since 1952, Rainier has released a freshly-designed Jubilee can each winter to add a little festive holiday spirit to the beer aisle. For the third year running, Rainier is tapping Parliament for the concept and packaging of their beloved Jubilee cans.

      Revitalizing big box retail

      07
      Mar
      22

      West Marine has hired Parliament as their brand transformation agency. Parliament will work alongside West Marine’s executive leadership to set a course that capitalizes on West Marine’s market position and boundless love of all things boating.

      • Ownership & CEO changes

      Raising the standard

      20
      Nov
      21

      Parliament has been hired to develop executional brand standards for a Fortune 100 financial company. Key to the effort: evolving its brand and sub-brand expressions while increasing consistency between its brand partners and in-house creative teams.

      • Brand awakening

      Bridging the past, present, and future

      17
      Nov
      21

      Parliament is teaming up with MVMT, a California lifestyle watch brand, as it completes its acquisition into Movado Group. Parliament’s team will work with leadership from both companies as they unite on a new vision and a crisp position.

      • Ownership & CEO changes

      Branding the future of air mobility

      13
      Oct
      21

      Parliament is working with an established aerospace leader as it develops a new business focused on eVTOL aerial mobility. Parliament is stoked to spearhead its brand development, from strategy through brand identity.

      • Preparing for scale

      Rethinking business casual footwear

      11
      Aug
      21

      Parliament is working with an up-and-coming footwear company. The Portland, Oregon marketing agency will be responsible for branding strategy, naming, and identity as they push into the emerging category of all-day, sustainable work-life shoes and bring their products to market.

      • Preparing for scale

      Facilitating radical change

      21
      Mar
      21

      The largest consumer-focused private equity group in the world has engaged Parliament as a partner in spearheading foundational brand strategy and brand positioning services for portfolio brands that are experiencing critical change.

      • Ownership & CEO changes
      • Portfolio definition
      • Brand awakening

      Delivering sustainable adventure to all

      02
      Mar
      21

      Fox Factory has selected Parliament to help establish its environmental, social, and governance brand initiative. Focused on partnering with the community, Trail Trust helps provide grants to preserve and expand trail access for everyone.

      • Portfolio definition

      Launching a credit card for millennials

      01
      Feb
      21

      Parliament is working with a top-five credit card company and its advertising and production agencies to introduce a new product to its target market. Parliament is responsible for bringing the campaign to life in its retail bank branches across North America.

        Transforming clinical trials

        21
        Jan
        21

        Parliament has been hired by Digital Artefacts to define its brand positioning and formalize its strategic platform as they prepare for acquisition. The Iowa-based company uses technology and mobile devices to revolutionize how data is collected and used in clinical trials.

        • Ownership & CEO changes
        • Directional shifts

        Disrupting the supplement industry

        20
        Nov
        20

        The shelves of your local GNC strike one note. Same products. Same message. Same look. Shifted has engaged Parliament to define under-served fitness segments and position Shifted's pre workout supplement to meet their needs.

        • Preparing for scale

        Defining a new place to live

        06
        Oct
        20

        Parliament and Prometheus Real Estate Group continue their decade-long partnership. Parliament will be spearheading Prometheus’ portfolio strategy and brand identities for two new Silicon Valley luxury apartment properties.

        • Portfolio definition

        Smoothing the path for e-MTBs

        06
        Oct
        20

        Fox has engaged Parliament, a long-time agency partner, to spearhead an awareness campaign for their electric mountain bike (eMTB) suspension, with the goal of uniting new and experienced riders on the trail.

          Helping timid stylers express themselves

          06
          Oct
          20

          After having their national retail expansion crushed by the pandemic, eyebobs has enlisted Parliament to help them find a new brand purpose and tune up their communications strategy for their expressive eyewear business.

          • Ownership & CEO changes
          • Directional shifts

          Adapting to a shifting industry

          22
          Apr
          20

          One of the original Seattle-based craft breweries, Fremont Brewing, has hired Parliament to evolve its brand and develop a brand architecture that will ensure consistency across its ever-expanding roster of beers.

            Fueling a creative renaissance

            17
            Oct
            19

            Parliament has been hired by visionary real estate developer, Killian Pacific, to position and create brands for five interconnected properties in Portland’s Central Eastside. They’re excited to play a role in revitalizing the neighborhood and creating vibrant spaces for tenants.

            • Portfolio definition

            Bringing a classic into the 21st century

            15
            Aug
            19

            Rainier has been the unofficial official beer of the Pacific Northwest for over a century. The Pabst-owned beer brand has asked Parliament to evolve and update its packaging system while maintaining everything their loyal audience loves about this cherished beer brand.

            • Portfolio definition
            Parliament
            Brand transformation for companies at critical inflection points.
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