Parliament
Brand transformation for companies
at critical inflection points
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  • Directional shifts
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Parliament
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  • What we do
  • Work
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Building a lasting presence

Parliament is preparing to partner with Prometheus Real Estate Group to support them in developing two impressive and unique properties in Seattle. The shared goal is to elevate Prometheus’ brand while crafting unique positioning strategies, identities, and names for these luxury apartments.

  • Portfolio definition

Refreshing beer delivery

Parliament and Rainier Beer will once again join forces to create graphic treatments for Rainier Beer’s fleet of trucks. These rolling advertisements will distribute the much-loved brew throughout the Northwest while also featuring the brand’s refreshing humor.

Selling more fun with less hassle

West Marine, the go-to place for all things water and boat-related, has hired Parliament to kick off the boating season with a creative campaign and a new library of content for use across a variety of channels.

  • Preparing for scale
  • Ownership & CEO changes

Engaging captive customers

A top-five financial institution has hired Parliament to create innovative digital content for their North American retail bank locations. The move comes as part of the bank's strategy to modernize its customer experience and educate clients through engaging and interactive content.

  • Brand awakening

Packaging holiday cheer

Since 1952, Rainier has released a freshly-designed Jubilee can each winter to add a little festive holiday spirit to the beer aisle. For the third year running, Rainier is tapping Parliament for the concept and packaging of their beloved Jubilee cans.

Revitalizing big box retail

West Marine has hired Parliament as their brand transformation agency. Parliament will work alongside West Marine’s executive leadership to set a course that capitalizes on West Marine’s market position and boundless love of all things boating.

  • Ownership & CEO changes

Raising the standard

Parliament has been hired to develop executional brand standards for a Fortune 100 financial company. Key to the effort: evolving its brand and sub-brand expressions while increasing consistency between its brand partners and in-house creative teams.

  • Brand awakening

Bridging the past, present, and future

Parliament is teaming up with MVMT, a California lifestyle watch brand, as it completes its acquisition into Movado Group. Parliament’s team will work with leadership from both companies as they unite on a new vision and a crisp position.

  • Ownership & CEO changes

Branding the future of air mobility

Parliament is working with an established aerospace leader as it develops a new business focused on eVTOL aerial mobility. Parliament is stoked to spearhead its brand development, from strategy through brand identity.

  • Preparing for scale

Rethinking business casual footwear

Parliament is working with an up-and-coming footwear company. The Portland, Oregon marketing agency will be responsible for branding strategy, naming, and identity as they push into the emerging category of all-day, sustainable work-life shoes and bring their products to market.

  • Preparing for scale

Facilitating radical change

The largest consumer-focused private equity group in the world has engaged Parliament as a partner in spearheading foundational brand strategy and brand positioning services for portfolio brands that are experiencing critical change.

  • Ownership & CEO changes
  • Portfolio definition
  • Brand awakening

Delivering sustainable adventure to all

Fox Factory has selected Parliament to help establish its environmental, social, and governance brand initiative. Focused on partnering with the community, Trail Trust helps provide grants to preserve and expand trail access for everyone.

  • Portfolio definition

Launching a credit card for millennials

Parliament is working with a top-five credit card company and its advertising and production agencies to introduce a new product to its target market. Parliament is responsible for bringing the campaign to life in its retail bank branches across North America.

Transforming clinical trials

Parliament has been hired by Digital Artefacts to define its brand positioning and formalize its strategic platform as they prepare for acquisition. The Iowa-based company uses technology and mobile devices to revolutionize how data is collected and used in clinical trials.

  • Ownership & CEO changes
  • Directional shifts

Disrupting the supplement industry

The shelves of your local GNC strike one note. Same products. Same message. Same look. Shifted has engaged Parliament to define under-served fitness segments and position Shifted's pre workout supplement to meet their needs.

  • Preparing for scale

Smoothing the path for e-MTBs

Fox has engaged Parliament, a long-time agency partner, to spearhead an awareness campaign for their electric mountain bike (eMTB) suspension, with the goal of uniting new and experienced riders on the trail.

Helping timid stylers express themselves

After having their national retail expansion crushed by the pandemic, eyebobs has enlisted Parliament to help them find a new brand purpose and tune up their communications strategy for their expressive eyewear business.

  • Ownership & CEO changes
  • Directional shifts

Defining a new place to live

Parliament and Prometheus Real Estate Group continue their decade-long partnership. Parliament will be spearheading Prometheus’ portfolio strategy and brand identities for two new Silicon Valley luxury apartment properties.

  • Portfolio definition

Adapting to a shifting industry

One of the original Seattle-based craft breweries, Fremont Brewing, has hired Parliament to evolve its brand and develop a brand architecture that will ensure consistency across its ever-expanding roster of beers.

Fueling a creative renaissance

Parliament has been hired by visionary real estate developer, Killian Pacific, to position and create brands for five interconnected properties in Portland’s Central Eastside. They’re excited to play a role in revitalizing the neighborhood and creating vibrant spaces for tenants.

  • Portfolio definition

Bringing a classic into the 21st century

Rainier has been the unofficial official beer of the Pacific Northwest for over a century. The Pabst-owned beer brand has asked Parliament to evolve and update its packaging system while maintaining everything their loyal audience loves about this cherished beer brand.

  • Portfolio definition
Parliament
Brand transformation for companies at critical inflection points.
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