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Outline
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Branding and identity issues explained
Chris from Parliament explains that branding and identity issues aren’t just design problems—they’re signals pointing to deeper challenges. Symptoms like inconsistent touchpoints, mixed messages, and visuals that don’t align with who you are suggest that something core in the brand or business needs attention.
00:24
Common identity warning signs and next steps
Chris discusses a recent article that outlines common identity warning signs, why they appear, and how to decide between a light refresh or a full brand reset. For brands that feel unclear, outdated, or scattered, the article offers guidance on what to do next and can be found on Parliament’s website.
Transcript
Hey friends, it’s Chris at Parliament.
Branding and identity issues aren’t simply design problems. They’re signals telling you that something else is going on.
You’ve seen the symptoms. Inconsistent touchpoints. Mixed messages. Visuals that no longer fit who you are—if they ever did. More than likely, these aren’t surface issues. They’re signals that something in your brand, something in your identity, something in your business needs more attention.
In a recent article, we outlined the most common identity warning signs. We cover why they appear and how to understand whether you need a light refresh or a complete brand reset.
If your brand feels unclear, outdated, or scattered, this piece might help you understand what your next move should be. You can find it on Parliament’s website. Give it a read.
All right, that’s it for me. Be brave. Stand apart.