Scaling Wyld’s brand for mindful growth

Wyld 60-second case study

Wyld leads the edibles category—but they needed a brand built for what comes next: national growth, parent-company complexity, and staying true to their core. We partnered at the right moment and built the strategy, positioning, identity standards, and brand tools to carry them further. Here’s a look at how Wyld is scaling with clarity and purpose.

Outline

00:00

Introduction to Wyld and their market challenge

Chris from Parliament introduces the rapid growth and fierce competition in the cannabis market. The brand Wyld is currently a leader but aims to expand nationally, requiring a scalable brand strategy. Parliament collaborates with Wyld during this crucial growth phase to address company stakes, clarify the brand, and refine scope, alignment, positioning, voice, and tone.

00:28

Brand development and positioning strategy

This segment describes the creation of a comprehensive brand system for Wyld, including a positioning playbook, visual language, messaging framework, and brand standards. This foundation enables Wyld to move quickly and strategically, establishing a recognizable, purposeful brand poised to lead its growing market. Chris emphasizes that Wyld is shaping the category rather than just participating in it, and invites viewers to explore a detailed case study available on the website.

Transcript

Hey friends, it's Chris of Parliament. Let's do Wyld in 60 seconds.

The cannabis aisle is exploding. You might have noticed the noise is loud. The competition is fierce.

Wyld already sits on top, but their ambition is national domination. Expansion means new markets and new expectations. They needed a brand that scales.

Parliament worked with Wyld at an inflection point. They had their eyes on national growth. There were parent company stakes and brand clarity needed.

The scope: alignment, positioning, voice and tone, and identity standards. So, we built a positioning playbook, visual language systems, a messaging framework, and brand standards that let Wyld move fast and smart.

Now, Wyld has a brand ready to scale. It’s recognizable, purposeful, and built for leadership in a booming category.

Wyld isn’t just part of the category; they’re defining what it becomes. If you want to learn more, we’ve got a full case study on our website. Give it a read.

All right, that’s it for now. Be brave. Stand apart.