Clif Bar

Documenting the ultimate National Parks road trip.

Clif Bar has a reputation for making tasty treats and supporting the outdoor community. They also inspire folks to get off the couch and go do cool shit outside. That’s why we were superpumped to help them launch their Nut Butter Filled bars with a killer social campaign. The concept was simple: honor our National Park Service’s 100-year anniversary while spreading the word about Clif Bar’s Nut Buttery goodness.


  • Art Direction
  • Photography

Parliament develops directional strategies, brand platforms, and creative executions for B2Cs at critical inflection points.

What we do

Epic trip. Epic’r reach. Clif Bar’s Instagram following grew by over 10% in six weeks, surpassing goals and earning them the mark of official verification.

From Olympic to Sequoia to Yosemite, to Joshua Tree, Bryce Canyon, and Arches–our National Parks are the real heroes of this campaign. They served as incredible backdrops for this trip and generated millions of views from Millennials hungry for nut butter-fueled adventure.


National parks visited

6 down, 56 to go. We racked up tons of miles and saw some seriously beautiful country.


Pounds of equipment

It takes a lot of gear to get the perfect shot and packing light isn’t something photographers are known for.


Call to AAA

Sometimes you leave the light on inside the truck overnight and the battery dies on you in the middle of nowhere. It happens to the best of us.



Mountain lakes are breathtaking–especially the first few seconds after you cannonball into one.

Credit where it’s due.

Major thanks to Boone Rodriguez and Michael J Spear for masterminding and photographing this legendary road trip. Thanks to AnalogFolk and Clif Bar for making it all happen. And an extra special thanks to America’s many fine gas stations and convenience stores for keeping us loaded up on fuel, Flamin’ Hot Cheetos, and an assortment of caffeinated beverages along the way.

Let’s talk