Turning web surfers into surfboard designers.

Hayden Cox, the man behind Haydenshapes, is the closest thing we have to an Ocean Lord. Master of both seas and innovation, his surfboards have won Board of the Year 3 times in a row. He’s responsible for pushing the industry forward by using technology to overcome the production limitations that come with custom fabrication.


  • Art Direction
  • Concepting
  • Graphic Design

Parliament develops directional strategies, brand platforms, and creative executions for B2Cs at critical inflection points.

What we do

We created HS Studio, an online custom surfboard configurator that lets you design and purchase one-of-a-kind boards. With this powerful website, anyone can partner with Haydenshapes to design the surfboard of their dreams.



The digital models of the surfboards were crazy complex, but our dev team didn’t even bat an eye.



We used advanced programming wizardry to show every board from every possible angle.


Mentions of “stoke” per meeting

Needless to say, the stoke level was high.

Credit where it’s due.

Thanks to Hayden Cox for being the mad scientist of surf and taking us for a barrel ride. Photography and video courtesy of Haydenshapes. Development, design, and modeling by Parliament.

Let’s talk