Icon Motosports

Adding a ton of custom horsepower to the Icon website.

Icon is the patron saint of ass-puckering speed. Centered around tight workmanship, refined detailing, and their own unique style, Icon makes the stuff that keeps riders alive. We built them a website that made finding the right helmet, jacket, boots, and leathers feel as second-nature as twisting the throttle. 


  • Art Direction
  • Messaging
  • Graphic Design
  • Visual Language

Parliament develops directional strategies, brand platforms, and creative executions for B2Cs at critical inflection points.

What we do
Parliament is extremely professional, flexible and a blast to work with. I give them my full recommendation. I couldn't have asked for anything better.
Ryan Miller Art Director Icon Motosports

We brought their Icon, Icon 1000, and Raiden brands to life online in all their road and dirt-terrorizing splendor. With one back-end to rule them all, their massive collection of products, bikes, and stories are all right there–ready to commandeer the next 72-hours of your life.


Website manager

Keeping up with the Icon website used to take a team of designers and IT guys. Now it’s all run by one single person.



Icon’s got the goods. And we built them a website capable of showcasing all of them.


Visitors daily

This website gets a lot of traffic (which, ironically is something their target market hates).

Credit where it’s due.

Big thanks to Ryan and the crew at Icon for letting us burn some gas and kick some ass with you. Images by Icon. Website design and development by Parliament.

Let’s talk