Brand awakening
Raleigh Brand Platform & Identity
Creating a home base for the eccentric world traveler.
Saltwood Brand Platform & Identity
Cutting the ribbon on luxury living in Slabtown.
Five buildings, six brands
Redefining a neighborhood in Portland’s Central Eastside.
Shaping the future of electromechanical innovation.
OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.
Building a strong brand in a vast sea of sameness.
Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Creating a home base for the eccentric world traveler.
What does a luxury apartment building have in common with an explorer, a poet, an artist, and a pioneer? They’re all named Raleigh. Prometheus’ most ambitious PDX project yet, the Raleigh Slabtown brings old-fashioned eccentric styling to fancy new digs, and we provided the identity, the messaging, and the brand.
Cutting the ribbon on luxury living in Slabtown.
Once a rowdy working class hood, Slabtown is quickly becoming the most happening zip code in PDX. We worked closely with Prometheus to dream up the name, the brand, and the identity one of the neighborhood’s first modern residential/retail buildings.
Taking more people off the grid and into the wilderness.
Any map can get you from one city to the next, but when the pavement ends, onX begins. With unmatched off-the-grid data, onX is essential equipment for hunters and outdoorsy types with a desire for knowing their exact GPS location anywhere from coast to coast.
Putting Slabtown back on the map.
The Carson Apartments are the best thing to happen to Slabtown since the Lewis and Clark Centennial Exposition of 1905. Prometheus Real Estate Group’s vision for this industrial Northwest Portland neighborhood is to bring high-tech apartment living and laid-back Portland charm to this soon-to-be-hip-again hood. We think they nailed it.
Redefining a neighborhood in Portland’s Central Eastside.
Killian Pacific had a vision for completely revitalizing Portland’s Central Eastside Industrial District. With three incredibly cool properties already built and two more in development, they enlisted our help to bring it all together into one super-tight megabrand system. Welcome to the Electric Blocks.
Making their brand the toast of drinksmiths everywhere.
Orchestra makes software that helps brewers and distillers handle their businesses like pros. Heavy hitters like Coors, Buoy, Modern Times, and 1,000+ other brewers rely on Orchestra to keep their operations running smoothly. Parliament guided Orchestra toward a brand platform and identity as powerful as its software.
Taking cannabis edibles to an all new high.
Wyld currently sits atop the gummy throne as the nation’s most popular brand of cannabis edibles. They asked us to build positioning playbooks for Wyld and its parent company as they race toward national expansion and inevitable world domination.
Kicking the tires on Rivian’s brand platform and messaging system.
Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.