Private investment
Brand Platform
Kicking traditional dog food right in the kibbles to make way for the fresh takeover.
Kicking traditional dog food right in the kibbles to make way for the fresh takeover.
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Building a strong brand in a vast sea of sameness.
Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Taking more people off the grid and into the wilderness.
Any map can get you from one city to the next, but when the pavement ends, onX begins. With unmatched off-the-grid data, onX is essential equipment for hunters and outdoorsy types with a desire for knowing their exact GPS location anywhere from coast to coast.
Making their brand the toast of drinksmiths everywhere.
Orchestra makes software that helps brewers and distillers handle their businesses like pros. Heavy hitters like Coors, Buoy, Modern Times, and 1,000+ other brewers rely on Orchestra to keep their operations running smoothly. Parliament guided Orchestra toward a brand platform and identity as powerful as its software.
Kicking the tires on Rivian’s brand platform and messaging system.
Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.