Refining their brand and zeroing in on their target audience.

It’s about more than just hunting these days. Heritage brands need to evolve, but they also need to stay true to who they are. We helped Leupold focus their brand while creating unifying standards that work across all their product lines.


  • Alignment
  • Positioning
  • Voice & Tone
  • Visual Language
  • Standards

Parliament develops directional strategies, brand platforms, and creative executions for B2Cs at critical inflection points.

What we do

Credit where it’s due.

We’re working on building out this full case study, so please hang tight. We will post it as soon as it’s done. Check back with us often. Don’t be a stranger.

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