Rainier Beer
Rainier Beer has been the unofficial official beer of the Pacific Northwest for over a century. In the last decade, Rainier has seen a resurgence in popularity, and they want to make sure the good times keep rolling. After trusting us to develop Rainier Beer’s brand platform and a new identity, they asked us to create a new packaging system.
Parliament develops directional strategies, brand platforms, and creative executions for companies at critical inflection points.
What we doThe big red R and the iconic Mt Rainier are sacred in this part of the world, and it was extra important not to screw them up. We let the Pacific Northwest’s outdoorsy lifestyle and the brand’s storied history be our guide as we created a new, sleeker design. Naturally, the R remained front and center—in fact—it is more fronter and centerer than ever. For the first time, cans and case packs have sides that feature megasized Rs sans “ainier.”
We’ve been working with Rainier for several years, becoming not only an extension of their team but friends too. Between researching, concepting, prototyping, and implementing, there was always room in our process for evening meetings over beers. Rainier Beer, of course.
Rainier has long been thought of as a one-beer brand but we’ve been lucky enough to help them change that. With the design system we have created, it will be easy for them to add new brews to their lineup. So keep an eye out, you may just see something new and exciting coming out of a beer cooler near you.
Rainier has kept our hands full. The lawyers won’t let us share it all with you, but trust us, it’s all really nice.
It had been quite a while since the big red R had an update before we got our hands on it.
When Rainier sent us some products to sample, they weren’t messing around.
This is what you’ll find in the average suburban Seattle rumpus room.
Thanks to the Rainier crew for giving us the opportunity to make sure that what’s on the outside of your bottles, cans, and boxes is just as tasty as what’s inside. Brand, identity, and packaging design by Parliament. Photography by Scott Snyder and Parliament.
