Rainier Beer
True northwest originals. Badasses in their respective industries. Expert good-time fun-havers. When Rainier + Lib Tech teamed up to make a promotional snowboard, they really went for it. And so did we.
Parliament develops directional strategies, brand platforms, and creative executions for B2Cs at critical inflection points.
What we do
The best part of working with Parliament is that your casual conversations turn out some seriously high-quality work.Sean McKillop Brand Manager Rainier Beer
Inspired by vintage Rainier artwork and fantasy spacescapes, we wanted to create a snowboard that fans would be stoked out of their minds to ride. We doubled-down on concepts that highlighted Rainier’s loveable weirdness and worked with Shahab Alizadeh from Vienna, Austria to crush the final illustration.
Through the magic of the internet, we worked with a killer illustrator on the dark side of the planet.
We scored two of these limited-edition boards for the studio. We don’t know whether to ride them or frame them.
How many asteroids are too many asteroids? The world may never know.
As always, megathx to Sean McKillop and the team at Rainier for trusting us with such weird ideas. High fives to Lib Tech for putting a howling beer can on one of their dopeass boards. Shahab Alizadeh crushed the artwork, and we can’t wait to work with him again. And, importantly, we have so much gratitude for the snow that lets us have fun at its expense.
