Pabst Brewing Company

Pabst has gone from a midwestern working man’s beer to a buck-a-can artistic hipster brew to the corporate business daddy of some of our favorite regional labels. They have done an incredible job of reinventing themselves over and over again, proving that you don’t win the blue ribbon by sitting on the porch.

Show them some love at pabst.com

  • Alignment
  • Positioning
  • Identity
  • Concepting
  • Campaigns
  • Graphic Design
  • Voice & Tone
  • Messaging
  • Naming
  • Packaging
  • Visual Language
  • Standards

Pabst Brewing Company case studies —
Rainier Beer

Brand Platform & Identity

Setting up Rainier’s brand foundation for the next 100 years.

Rainier Beer

Refreshing a legend

Brewing up some fresh new packaging.

Rainier Beer

Lib Tech Snowboard

Behold—the most majestic snowboard to ever hit the slopes.

Olympia Beer

Brand Platform & Identity

Bringing the legendary lager back home.

Rainier Beer

Setting up Rainier’s brand foundation for the next 100 years.

Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.

Rainier Beer

Brewing up some fresh new packaging.

Rainier Beer has been the unofficial official beer of the Pacific Northwest for over a century. In the last decade, it has seen a resurgence in popularity, and they want to make sure the good times rolling. After trusting us to develop their brand platform and a new identity, they asked us to create a new packaging system.

Rainier Beer

Behold—the most majestic snowboard to ever hit the slopes.

True northwest originals. Badasses in their respective industries. Expert good-time fun-havers. When Rainier + Lib Tech teamed up to make a promotional snowboard, they really went for it. And so did we.

Olympia Beer

Bringing the legendary lager back home.