Raleigh Brand Platform & Identity
Creating a home base for the eccentric world traveler.
Five buildings, six brands
Redefining a neighborhood in Portland’s Central Eastside.
Brand Platform & Identity
Setting up Rainier’s brand foundation for the next 100 years.
Brewing up some fresh new packaging.
Rainier Beer has been the unofficial official beer of the Pacific Northwest for over a century. In the last decade, it has seen a resurgence in popularity, and they want to make sure the good times rolling. After trusting us to develop their brand platform and a new identity, they asked us to create a new packaging system.
Kicking the tires on Rivian’s brand platform and messaging system.
Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.
Building a strong brand in a vast sea of sameness.
Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.
Going full-send with this once-and-again-great brand.
Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.
Taking cannabis edibles to an all new high.
Wyld currently sits atop the gummy throne as the nation’s most popular brand of cannabis edibles. They asked us to build positioning playbooks for Wyld and its parent company as they race toward national expansion and inevitable world domination.
Shaping the future of electromechanical innovation.
OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.
Creating a home base for the eccentric world traveler.
What does a luxury apartment building have in common with an explorer, a poet, an artist, and a pioneer? They’re all named Raleigh. Prometheus’ most ambitious PDX project yet, the Raleigh Slabtown brings old-fashioned eccentric styling to fancy new digs, and we provided the identity, the messaging, and the brand.
Spreading the word about the sickest hoops on the planet.
Race Face was a relatively new name in the ultra-competitive and highly-technical world of wheelsets. They had the goods, they had the name recognition, but their wheels lacked street cred. We set out to change that and to win the hearts and minds of shredders everywhere in the process.
Redefining a neighborhood in Portland’s Central Eastside.
Killian Pacific had a vision for completely revitalizing Portland’s Central Eastside Industrial District. With three incredibly cool properties already built and two more in development, they enlisted our help to bring it all together into one super-tight megabrand system. Welcome to the Electric Blocks.
Setting up Rainier’s brand foundation for the next 100 years.
Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.
A fresh campaign to launch a new category of suspension.
Fox is used to being at the front of the pack, and their first-to-market e-mountain bike suspension was no exception. We worked with their product and marketing teams to remind people that after almost 50 years of smoothing out bumps at high speeds, no one is better equipped to master e-mtb suspension than Fox.
Making their brand the toast of drinksmiths everywhere.
Orchestra makes software that helps brewers and distillers handle their businesses like pros. Heavy hitters like Coors, Buoy, Modern Times, and 1,000+ other brewers rely on Orchestra to keep their operations running smoothly. Parliament guided Orchestra toward a brand platform and identity as powerful as its software.
Giving Dynastar’s M-line skis the full beauty treatment.
Chamonix is a rugged alpine wonderland in the French Alps blessed with world-famous skiing. It’s also home to the legendary French ski-maker Dynastar, who asked us to develop the graphics and an identity system for ten models of skis in their new M-Line collection.
Taking more people off the grid and into the wilderness.
Any map can get you from one city to the next, but when the pavement ends, onX begins. With unmatched off-the-grid data, onX is essential equipment for hunters and outdoorsy types with a desire for knowing their exact GPS location anywhere from coast to coast.
Behold—the most majestic snowboard to ever hit the slopes.
True northwest originals. Badasses in their respective industries. Expert good-time fun-havers. When Rainier + Lib Tech teamed up to make a promotional snowboard, they really went for it. And so did we.