Your brand identity needs to hold up through times of monumental change. Learn how and why to evaluate your brand identity and address any issues.
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
Is rebranding what your company truly needs? Explore the differences between a refresh, reframe, and reset to determine the best way to update your brand.
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