Dependable or mythic? Brand attributes run from practical to expressive, and the right mix depends on how well your market already understands what you sell. Here's how to read it, and when to shift.
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5m read
Rebranding can’t be rushed, but your team has more control than you think. Learn what drives timelines and how to move efficiently.
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8m read
Private equity demands precision and speed. Branding takes time and depth. Here’s how PE firms can get the most out of a branding agency without sacrificing either.
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5m read
Your company is primed for real growth. The culture that got you here won’t automatically survive scale. Here’s a four-tier framework for identifying, protecting, or adjusting your values before the ramp.
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5m read
PE leaders, founders & CEOs: build your foundation in 100 days. From alignment to positioning to creative identity, gain strategic clarity at startup speed. Here’s what that sprint looks like.
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6m read
Refreshing a legacy brand isn’t about starting over—it’s about protecting what’s sacred while making space for what’s next. Here’s the framework we use to help established brands evolve without losing their soul.
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8m read
When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.
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5m read
As you grow beyond a startup mindset, engaging an agency to manage change might be the best move. Learn how to tell when it’s the right call.
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5m read
Here are three steps every private equity partner should insist on to give newly acquired brands the best shot at scale & efficiency.
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5m read
Faced with change, companies must enlist legacy employees and new talent to see things through. Here’s how to get the most from your blended family.
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5m read
Whether you’re experiencing a stark moment of change or steadily moving forward, you need the right CEO at the right time. Review five CEO archetypes to gauge who your company needs at the helm.
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7m read
Your brand identity needs to hold up through times of monumental change. Learn how and why to evaluate your brand identity and address any issues.
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5m read
Brand architecture is often expressed as two camps: branded house vs house of brands. The problem: both are too simplistic to address real-life brand and product relationships. Build a better brand architecture by considering these thirteen questions.
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5m read
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
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8m read
Is rebranding what your company truly needs? Explore the differences between a refresh, reframe, and reset to determine the best way to update your brand.
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5m read
Too many companies craft strategies that mean and achieve nothing. Learn the telltale signs of imposters to determine if your strategies are actually serving your business.
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4m read
A company’s mission, vision, and values must be effective, authentic, and actionable. Learn what to avoid when drafting yours or how to fix what you already have.
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12m read
When you’re experiencing change, resist the urge to react quickly. Take a deep breath and a step back. Before you do anything, you need to know what you need.
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5m read
Whether rebuilding or redirecting your business, you can’t do it without your CEO. Learn how to foster their enthusiastic buy-in and get the most out of the process.
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6m read
When you don’t have clarity, you instinctually grasp for something—anything—to clear the air and find footing. “We need a makeover! A new website! A brand refresh!” But these are often just Band-Aids. Dig deeper for a longer-lasting foundation.
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5m read
Should you work with a full-service creative shop or an agency with a focus? The options are practically limitless, but if your business is facing a critical inflection point, then you need an agency that is the authority on brand transformation.
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9m read
