All insights

When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.

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5m read

As you grow beyond a startup mindset, engaging an agency to manage change might be the best move. Learn how to tell when it’s the right call.

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5m read

Here are three steps every private equity partner should insist on to give newly acquired brands the best shot at scale & efficiency.

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5m read

Faced with change, companies must enlist legacy employees and new talent to see things through. Here’s how to get the most from your blended family.

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5m read

Whether you’re experiencing a stark moment of change or steadily moving forward, you need the right CEO at the right time. Review five CEO archetypes to gauge who your company needs at the helm.

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7m read

Your brand identity needs to hold up through times of monumental change. Learn how and why to evaluate your brand identity and address any issues.

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5m read

Brand architecture is often expressed as two camps: branded house vs house of brands. The problem: both are too simplistic to address real-life brand and product relationships. Build a better brand architecture by considering these thirteen questions.

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5m read

A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.

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8m read

Is rebranding what your company truly needs? Explore the differences between a refresh, reframe, and reset to determine the best way to update your brand.

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5m read

Too many companies craft strategies that mean and achieve nothing. Learn the telltale signs of imposters to determine if your strategies are actually serving your business.

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4m read

A company’s mission, vision, and values must be effective, authentic, and actionable. Learn what to avoid when drafting yours or how to fix what you already have.

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12m read

When you’re experiencing change, resist the urge to react quickly. Take a deep breath and a step back. Before you do anything, you need to know what you need.

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5m read

Whether rebuilding or redirecting your business, you can’t do it without your CEO. Learn how to foster their enthusiastic buy-in and get the most out of the process.

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6m read

Companies that don’t evolve are doomed to extinction. You have to innovate and stay ahead of the competition, or you’ll suffer the same fate as the dinosaurs. Here are some of the leading indicators that you should be evolving, along with suggestions for how you can get started.

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6m read

When you don’t have clarity, you instinctually grasp for something—anything—to clear the air and find footing. “We need a makeover! A new website! A brand refresh!” But these are often just Band-Aids. Dig deeper for a longer-lasting foundation.

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5m read

Should you work with a full-service creative shop or an agency with a focus? The options are practically limitless, but if your business is facing a critical inflection point, then you need an agency that is the authority on brand transformation.

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9m read