Why rebranding can’t be rushed (and what you can control when the urgency is real)
Rebranding can’t be rushed, but your team has more control than you think. Learn what drives timelines and how to move efficiently.
article
8m read
positioning
Five lessons from our brand strategy partnership with Rivian
When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.
article
5m read
Three moves private equity can make to strengthen their brands
Here are three steps every private equity partner should insist on to give newly acquired brands the best shot at scale & efficiency.
article
5m read
Behold: merger and acquisition branding—may the identity gods smile upon you
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
article
8m read
Spot the imposter: how to discern a legit strategy from a poser
Too many companies craft strategies that mean and achieve nothing. Learn the telltale signs of imposters to determine if your strategies are actually serving your business.
article
4m read
Eleven pitfalls of mission, vision & values (and how to avoid them)
A company’s mission, vision, and values must be effective, authentic, and actionable. Learn what to avoid when drafting yours or how to fix what you already have.
article
12m read
diagnostic
Is your brand strategy sharp enough?
A rebranded website or new marketing campaign won’t compensate for your company’s lack of strategy. Take this quick assessment to see if everyone’s dialed in.
Things are in flux. Do you need a deliverable or a strategy?
When you’re experiencing change, resist the urge to react quickly. Take a deep breath and a step back. Before you do anything, you need to know what you need.
article
5m read
