When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.
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5m read
Here are three steps every private equity partner should insist on to give newly acquired brands the best shot at scale & efficiency.
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5m read
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
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8m read
Too many companies craft strategies that mean and achieve nothing. Learn the telltale signs of imposters to determine if your strategies are actually serving your business.
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4m read
A company’s mission, vision, and values must be effective, authentic, and actionable. Learn what to avoid when drafting yours or how to fix what you already have.
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12m read
diagnostic
A rebranded website or new marketing campaign won’t compensate for your company’s lack of strategy. Take this quick assessment to see if everyone’s dialed in.
When you’re experiencing change, resist the urge to react quickly. Take a deep breath and a step back. Before you do anything, you need to know what you need.
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5m read
Whether rebuilding or redirecting your business, you can’t do it without your CEO. Learn how to foster their enthusiastic buy-in and get the most out of the process.
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6m read
When you don’t have clarity, you instinctually grasp for something—anything—to clear the air and find footing. “We need a makeover! A new website! A brand refresh!” But these are often just Band-Aids. Dig deeper for a longer-lasting foundation.
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5m read
