Refreshing a legacy brand isn’t about starting over—it’s about protecting what’s sacred while making space for what’s next. Here’s the framework we use to help established brands evolve without losing their soul.
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8m read
When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.
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5m read
As you grow beyond a startup mindset, engaging an agency to manage change might be the best move. Learn how to tell when it’s the right call.
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5m read
Your brand identity needs to hold up through times of monumental change. Learn how and why to evaluate your brand identity and address any issues.
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5m read
Brand architecture is often expressed as two camps: branded house vs house of brands. The problem: both are too simplistic to address real-life brand and product relationships. Build a better brand architecture by considering these thirteen questions.
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5m read
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
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8m read
