resource
The Six P’s of M&A
Introducing private equity to your business can easily create friction. Review six areas that deserve special attention during this critical inflection point.
navigating change
08
Oct
24
Five lessons from our brand strategy partnership with Rivian
When you introduce your brand to its target audience, you’re creating a high-stakes coming-out party. Here are five lessons we learned from our partnership with Rivian.
article
5m read
02
Jan
24
Nine signs it’s time to embrace an outside perspective
As you grow beyond a startup mindset, engaging an agency to manage change might be the best move. Learn how to tell when it’s the right call.
article
5m read
05
Dec
23
Three moves private equity can make to strengthen their brands
Here are three steps every private equity partner should insist on to give newly acquired brands the best shot at scale & efficiency.
article
5m read
08
Nov
23
How your old guard can join forces with new blood to navigate change
Faced with change, companies must enlist legacy employees and new talent to see things through. Here’s how to get the most from your blended family.
article
5m read
28
Oct
23
There are five types of CEOs. Which is right for your company?
Whether you’re experiencing a stark moment of change or steadily moving forward, you need the right CEO at the right time. Review five CEO archetypes to gauge who your company needs at the helm.
article
7m read
11
Oct
23
Can (and should) your brand identity survive a critical transition?
Your brand identity needs to hold up through times of monumental change. Learn how and why to evaluate your brand identity and address any issues.
article
5m read
02
Sep
23
Behold: merger and acquisition branding—may the identity gods smile upon you
A merger or an acquisition seems simple enough in theory. Two businesses or brands become one. Easy peasy, right? But lurking just below the surface are many challenges that should not be ignored or overlooked.
article
8m read
09
Aug
23
Understand the rebrand spectrum & update your identity with confidence
Is rebranding what your company truly needs? Explore the differences between a refresh, reframe, and reset to determine the best way to update your brand.
article
5m read
16
Jun
23
Eleven pitfalls of mission, vision & values (and how to avoid them)
A company’s mission, vision, and values must be effective, authentic, and actionable. Learn what to avoid when drafting yours or how to fix what you already have.
article
12m read
diagnostic
Is your brand strategy sharp enough?
A rebranded website or new marketing campaign won’t compensate for your company’s lack of strategy. Take this quick assessment to see if everyone’s dialed in.
01
Jun
23
Things are in flux. Do you need a deliverable or a strategy?
When you’re experiencing change, resist the urge to react quickly. Take a deep breath and a step back. Before you do anything, you need to know what you need.
article
5m read
24
Mar
23
It’s time to chart the path forward. Where is your CEO?
Whether rebuilding or redirecting your business, you can’t do it without your CEO. Learn how to foster their enthusiastic buy-in and get the most out of the process.
article
6m read
05
Mar
23
Harness the power of organizational clarity to navigate change
When you don’t have clarity, you instinctually grasp for something—anything—to clear the air and find footing. “We need a makeover! A new website! A brand refresh!” But these are often just Band-Aids. Dig deeper for a longer-lasting foundation.
article
5m read
03
Mar
23
What the @!#$? is a brand transformation agency?
Should you work with a full-service creative shop or an agency with a focus? The options are practically limitless, but if your business is facing a critical inflection point, then you need an agency that is the authority on brand transformation.
article
9m read
