CEO transition

Every new CEO comes in with a mandate—steady the ship, change direction, prep for sale, integrate an acquisition. Often it's some uneasy mix of continuity and transformation. The brand and the organization both have to catch up. The work below is what that catching-up looks like, across founder-to-CEO handoffs, internal promotions, and outside hires.

OMI

Shaping the future of electromechanical innovation.

Rainier Beer

Setting up Rainier’s brand foundation for the next 100 years.

Orchestra

Making their brand the toast of drinksmiths everywhere.

OMI

Shaping the future of electromechanical innovation.

OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.

Rainier Beer

Setting up Rainier’s brand foundation for the next 100 years.

Rainier was enjoying a long run of go-to beer status in the northwest, but the brand itself was kind of stuck on autopilot. As the company evolved, we helped them articulate what made Rainier such a fan favorite, so they could focus on amplifying the right things.

Orchestra

Making their brand the toast of drinksmiths everywhere.

Orchestra makes software that helps brewers and distillers handle their businesses like pros. Heavy hitters like Coors, Buoy, Modern Times, and 1,000+ other brewers rely on Orchestra to keep their operations running smoothly. Parliament guided Orchestra toward a brand platform and identity as powerful as its software.