New investment

Money is the easy part. The hard part is what comes after: aligning leadership on what the capital is for (growth, focus, scale, exit prep), bridging the team who built the company with the people brought in to scale it, and convincing the market the next chapter is bigger than the last. The brand has to back all of it. The work below is what that work looks like.

Rivian

Kicking the tires on Rivian’s brand platform and messaging system.

OMI

Shaping the future of electromechanical innovation.

onX

Taking more people off the grid and into the wilderness.

Rivian

Kicking the tires on Rivian’s brand platform and messaging system.

Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.

OMI

Shaping the future of electromechanical innovation.

OMI originally made starter motors, but over the years it evolved into the company you call when you have an impossibly perplexing electromechanical challenge. We worked closely with their team, including their founder/CEO, to first understand their complex business environment, then create alignment around their positioning, and modernize their brand.

onX

Taking more people off the grid and into the wilderness.

Any map can get you from one city to the next, but when the pavement ends, onX begins. With unmatched off-the-grid data, onX is essential equipment for hunters and outdoorsy types with a desire for knowing their exact GPS location anywhere from coast to coast.