Directional shift

Directional shifts come in many shapes—a market that moved, an offering that evolved, a breakthrough nobody planned for. The business changes, the brand doesn't, and the gap starts to cost. Lost recruits. Confused customers. Missed deals. The work is closing it—aligning leadership on what the business actually is now, and giving the market a brand that catches up. The work below is what that closing looks like.

Marzocchi

Going full-send with this once-and-again-great brand.

Shifted

Building a strong brand in a vast sea of sameness.

Marzocchi

Going full-send with this once-and-again-great brand.

Marzocchi is amid an incredible comeback by doing what they always have done–building bomber, low-maintenance suspension. We psychoanalyzed their brand to determine where they fit in the hearts and minds of meat-huckers and gravity junkies everywhere.

Shifted

Building a strong brand in a vast sea of sameness.

Launching a new brand in the highly-commoditized nutritional supplement market is like challenging Mr. Olympia to a flex-off. If you’re going to do it, you better come correct. Of the hundreds of brands crammed onto GNC’s shelves, only one is championing fitness for everybody and every body.