0:35 Innovation
Innovation vs.
optimization
optimization
0:47 Innovation
Two goals,
two mindsets
two mindsets
0:49 Innovation
How best practices can
hold companies back
hold companies back
0:41 Innovation
Why companies
choose the safe bet
choose the safe bet
0:33 Innovation
Best practices are yesterday’s innovations
1:18 Innovation
Best practices
kill originality
kill originality
1:01 Innovation
Measurement always falls behind innovation
1:28 Innovation
The invisible risk
of over-optimizing
of over-optimizing
0:27 Innovation
The biggest risk
is blending in
is blending in
0:39 Innovation
Reclaim time
for deep work
for deep work
0:41 Innovation
Optimization should
protect innovation
protect innovation
0:38 Innovation
Innovation means
defying best practices
defying best practices
1:02 Innovation
The courage to
defy best practices
defy best practices
1:09 Innovation
Turning bold ideas
into business change
into business change
1:01 Innovation
When doing it wrong
becomes iconic
becomes iconic
1:02 Innovation
Root: the art shift that changed everything
1:19 Innovation
The RPG that made
rulebooks punk
rulebooks punk
0:48 Innovation
Art history’s bold rejections changed everything
0:53 Innovation
Are we at risk of
losing brand magic?
losing brand magic?
1:02 Innovation
Knowing when to
break best practices
break best practices