Brand transformation for companies
at moments of change

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leadership videos

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alignment
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approach
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Fox Factory
Just Food For Dogs
Killian Pacific
Marzocchi
OMI
Overair
Race Face
Rainier Beer
Rivian
Shifted
West Marine
Wyld

Shorts

Candid takes on the things we’re thinking and talking about.

0:41

Innovation

Why companies
choose the safe bet
0:35

What if?

Imagine the world your
company could create
0:11

Purpose

Poor mission statements expose the cracks
0:43

Subcultures

Build a brand subculture with unshakable conviction
0:25

Culture

Company values: the test that reveals what’s real
0:43

Leadership

When to bring in
an outside partner
1:01

Innovation

Measurement always falls behind innovation
0:33

Purpose

Mission and values:
reality vs. aspiration
1:28

Innovation

The invisible risk
of over-optimizing
1:07

Purpose

The secret to
a useful vision
0:41

Innovation

Optimization should
protect innovation
0:44

Purpose

How to write a clear, memorable mission statement
1:02

Innovation

The courage to
defy best practices
0:18

Purpose

Mission statements: cut the jargon, tell the truth
1:09

Innovation

Turning bold ideas
into business change
0:18

Purpose

The mission statement mistake that destroys trust
1:02

Innovation

Knowing when to
break best practices
0:15

Purpose

Why collaboration by committee creates word soup
0:15

Purpose

Values fail without
leadership commitment
0:16

Purpose

Update your mission,
vision & values

Item 1 of 20

Translating complexity into value

Case study insight

1:30

Translating complexity into value

Case study insight

2:19

Five brand lessons from our partnership with Rivian

Case study insight

1:23

A common mistake brand portfolios make

Aligning teams around one story

Case study insight

1:11

Aligning teams around one story

You’re Not the Audience

Our show about brands, products & subcultures, hosted by Calvin Ross Carl.

Live show EP 7

56:28

How best practices kill innovation

Item 1 of 1

YNTA Highlights

EP 7 highlight

8:22

How Nike and big brands structure internal innovation labs

Item 1 of 1

Case study insight

1:11

Evolve your brand without losing its soul

The right time to bring in a partner

60-second insight

0:44

The right time to bring in a partner

The secret to a useful vision: make it measurable

Insight deep dive

2:46

The secret to a useful vision: make it measurable

How engineering-minded leaders can understand branding

Insight deep dive

1:43

How engineering-minded leaders can understand branding

Eleven mistakes teams make with mission, vision, and values

Insight deep dive

6:39

Eleven mistakes teams make with mission, vision, and values

We make change make sense. Be brave. Stand apart.