approach videos
0:47InnovationTwo goals,
two mindsets
1:08WorldbuildingMake your absurd
ideas believable
0:31What if?What brands can learn from sci-fi storytelling
0:56SubculturesConnect your brand to
what customers feel
0:57TimelessnessWhy Braun still
matters decades later
0:20BrandingBrand identity
isn’t a formula
0:33InnovationBest practices are yesterday’s innovations
0:38WorldbuildingHow Alien built a vast world from one small story
0:38What if?What is your big
provocative question?
1:06SubculturesPsychographic personas
vs. subcultures
0:49BrandingBrand architecture: competing with yourself?
1:18InnovationBest practices
kill originality
0:45WorldbuildingConsistency
beats realism
1:02What if?Liquid Death’s unlikely branding strategy
1:25SubculturesBuild your brand
around a subculture
0:27InnovationThe biggest risk
is blending in
0:54WorldbuildingWhy consistency
beats playing it safe
0:51What if?Embracing speculative
storytelling
0:54SubculturesWho would care if your
brand disappeared?
0:38InnovationInnovation means
defying best practices
0:27WorldbuildingSelling
belief
0:35What if?Imagine the world your
company could create
0:40SubculturesBrand subcultures:
why it matters
1:01InnovationWhen doing it wrong
becomes iconic
0:59WorldbuildingCan small brand moments change the world?
1:04SubculturesDefining your audience
by who you’re against
1:02InnovationRoot: the art shift that changed everything
0:51SubculturesDefine enemies to build a stronger worldview
1:19InnovationThe RPG that made
rulebooks punk
1:11SubculturesPsychographics: when generalizations go too far
0:48InnovationArt history’s bold rejections changed everything
1:02InnovationKnowing when to
break best practices
Item 1 of 32
You’re Not the Audience
Our show about brands, products & subcultures, hosted by Calvin Ross Carl.
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YNTA Highlights
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