culture videos
0:35InnovationInnovation vs.
optimization
0:54WorldbuildingWhy consistency
beats playing it safe
0:51What if?Embracing speculative
storytelling
0:33PurposeMission and values:
reality vs. aspiration
0:35SubculturesWhat makes a
subculture?
1:03AIBrand authenticity
in the age of AI
0:25CultureCompany values: the test that reveals what’s real
0:43LeadershipWhen to bring in
an outside partner
0:47InnovationTwo goals,
two mindsets
0:27WorldbuildingSelling
belief
1:07PurposeThe secret to
a useful vision
0:47SubculturesBuild a subculture,
not just an audience
0:49InnovationHow best practices can
hold companies back
0:59WorldbuildingCan small brand moments change the world?
0:18PurposeMission statements: cut the jargon, tell the truth
0:57SubculturesBrand archetypes
vs subcultures
0:41InnovationWhy companies
choose the safe bet
0:18PurposeThe mission statement mistake that destroys trust
1:01SubculturesFind the subculture your audience belongs to
1:01InnovationMeasurement always falls behind innovation
0:24PurposeDiversity as a core
value? Be honest.
0:51SubculturesEvery brand
needs an enemy
0:39InnovationReclaim time
for deep work
0:15PurposeValues fail without
leadership commitment
0:26SubculturesHarley-Davidson: symbols that go beyond logos
0:41InnovationOptimization should
protect innovation
0:13PurposeMake mission, vision & values your daily reality
0:50SubculturesCrossFit & Peloton: powerful fitness subcultures
0:38InnovationInnovation means
defying best practices
0:43SubculturesBuild a brand subculture with unshakable conviction
0:38SubculturesWhen brands cosplay:
the authenticity trap
1:11SubculturesPsychographics: when generalizations go too far
Item 1 of 32
You’re Not the Audience
Our show about brands, products & subcultures, hosted by Calvin Ross Carl.
All
Item 1 of 9
YNTA Highlights
Item 1 of 38