Make mission, vision & values your daily reality
Mission, vision, and values only matter if people use them. Chris Erickson on making them part of planning, hiring, product decisions, and daily conversations.
Summary
Chris Erickson argues that mission, vision, and values only matter when they’re used. They should show up in planning, hiring, product decisions, and daily conversations until they’re the air everybody breathes. He points to Parliament’s own mission, to find the truth and make it rad, as one the whole team knows.
Highlights
- Mission, vision, and values only matter if they’re referenced and used.
- They belong in planning, hiring, product decisions, and daily conversations.
- Parliament’s mission is to find the truth and make it rad.
Key insights
Use is the test
A mission nobody references isn’t guiding anything. Regular use is what gives it value.
Make it everywhere
When foundations show up in everyday decisions, they stop being a document and become culture.
Detailed analysis
Plenty of companies write solid foundations and then file them away. The difference comes from building them into the moments where decisions happen: hiring conversations, roadmap planning, and product calls. A short, memorable mission makes that easier.
Conclusion
Don’t frame it. Use it every day.
Mission, vision, values—they only matter if they’re referenced and used. They should show up in planning, hiring, product decisions, daily conversations. They should just be the air that everybody breathes. Parliament’s mission: to find the truth and make it rad. And everybody knows…