Olympia Beer

Since 1902, this legendary lager has famously declared on its label that “it’s the water”. Sure, that crystal clear artesian water is part of the appeal, but you can’t count out Olympia’s iconic stubby bottles or their no-nonsense beer-drinkers’ beer approach. Any way you look at it, people love this beer. And as Olympia evolves into one of the more adventurous brands in Pabst’s stable, there’s sure to be even more ways to love Oly.

Show them some love at theoriginalolympia.com

  • Identity
  • Positioning
  • Art Direction
  • Concepting
  • Graphic Design
  • Voice & Tone
  • Messaging
  • Naming
  • Packaging
  • Standards

Olympia Beer case studies —

Olympia Beer

Brand Platform & Identity

Bringing the legendary lager back home.