Rivian

Rivian isn’t just changing transportation, they’re changing the world. The most forward-thinking minds in the auto industry are creating the truck of the future — the first-ever Electric Adventure Vehicle. For modern adventure seekers and pavement pounders alike, Rivian has found a way to make sustainability look so totally badass. How can you not get on board with that?

Show them some love at rivian.com

  • Alignment
  • Positioning
  • Art Direction
  • Voice & Tone
  • Naming
  • Messaging

Rivian case studies —
Rivian

Brand Platform

Kicking the tires on Rivian’s brand platform and messaging system.
Rivian

Kicking the tires on Rivian’s brand platform and messaging system.

Rivian is leading the charge by developing electric vehicles that are insanely capable and inspiring to the type of modern explorers who care about the world they live in. We worked with their leadership team to focus on Rivian’s brand position and align it with their business as they drove toward a public company launch.